The eCommerce landscape has evolved and so have customer expectations. For marketing leaders, the next phase of growth isn’t just about more traffic or better creative; it’s about building a connected system that converts, scales, and sustains.

During this masterclass, you’ll learn a 4-step framework designed to help brands elevate every stage of their e-commerce engine — from optimizing store performance, deploying digital ads that generate predictable revenue, amplifying brand awareness through social media, and implementing automation that drives efficiency at scale.

We’ll move beyond channel silos to explore how top marketing teams connect conversion strategy, paid acquisition, and customer retention into one seamless growth loop.